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This year at New York Toy Fair, we waved 'hello' to MerMates™, Lucky Arc's latest product collection. MerMates™ are a collection of best buddies who live in a beautiful underwater oasis full of friendship, learning and adventure. The crew of sixteen friends help each other to get along through life under the waves, learning from each others' wisdom, talents and individual personalities. Wouldn't it be great if we all lived like that? MerMates™ show that even puppies and piggi

Over the past decade, toy discovery has shifted from store aisles and TV spots to creator-led video and social feeds —especially formats like unboxings, demos, and short-form “play pattern” clips. That shift matters because parents increasingly report that kids’ requests are being shaped online: a Toy Association survey found 58% of parents  say their purchase decisions have been influenced by children asking for a toy they first saw advertised online or posted by an influenc

It's been a long road and a quick year since our last visit to New York's biggest toy industry event, but we are beyond excited to attend Toy Fair 2026 at Javits Center. ​ This is the fourth year we have been in attendance, showcasing our products and drinking in the amazing atmosphere of the yearly event. But this year, we have truly exciting news to share, along with some adorable new friends in our ever-expanding product range. For more than a century, New York Toy Fair  h